Felix Ihno Design Review · Artemis · 2026-06
Artemis Therapeutics — Lucidia

Meta Ad — Creative Directions

Five ad directions for Lucidia, shown the way they'd appear in-feed — then the brand system they're built on. A working reference for the design conversation, not finished creative.

PREPARED BY FELIX IHNO/ FOR THE DESIGNER FIT-CALL/ TRIAL: THE BOTTLE
5 directions 4 feed · 1 story + quiz funnel
01 — Creative Directions

Five Meta ad directions, in-feed

Each is a distinct angle on the flagship product, Lucidia — plus the quiz funnel — shown inside the Instagram frame so the team can read them as real placements. These are directions to react to and push, not production-final assets (see the note in the footer on the one input still missing).

Aartemis.therapeuticsSponsored⋯
Aging is a system. We formulated for the whole system — not one symptom.
Daily Cellular Support
Your Body's
Original Code
Shop Now ›
artemis.therapeutics Practitioner-formulated botanicals for the systems that keep you young.
4:5 Feed · 1080×1350
The brand hero

Longevity / optimization angle. Master tagline over the morning-ritual hero. Tests whether the aspirational, non-claim positioning stops the scroll.

Aartemis.therapeuticsSponsored⋯
Five botanicals, formulated to work together. The same formula since 2009.
Practitioner-formulated · since 2009
Five botanicals.
One capsule.
Shop Now ›
artemis.therapeutics Quercetin · NAC · Reishi · Bromelain · Stinging Nettle — formulated by practitioners, not a marketing team.
1:1 Feed · 1080×1080
The proof

Synergy / credibility angle. Names the five ingredients, the 2009 lineage, the rating. Tests the "all-in-one, practitioner-formulated" hook against single-ingredient stacks.

Aartemis.therapeuticsSponsored⋯
Why take five supplements when the formula was designed to work as one?
One formula · five mechanisms
Five bottles,
one capsule
Shop Now ›
artemis.therapeutics Senolytic support, glutathione, mast-cell balance, lymphatic clearance, adaptogenic immunity — in one capsule.
4:5 Feed · 1080×1350
Against the stack

Comparison angle. Positions Lucidia against buying quercetin, NAC and the rest separately. Tests value-density for the supplement-savvy buyer.

Aartemis.therapeuticsSponsored⋯
Science-only misses half of you. So does vibes-only.
Where medicine meets intuition
Rooted in Nature.
Refined by Science.
Learn More ›
artemis.therapeutics The whole human — botanical wisdom and regenerative science in one bottle.
4:5 Feed · 1080×1350
The brand world

Positioning angle — the science + nature + spirit white space. The one place gold is spent (CTA accent). Tests the differentiated brand story for cold audiences.

Aartemis.therapeuticsSponsored
3-minute Protocol Quiz
Decode your
histamine system

A real read of what's actually going on. Built by practitioners — not a sales pitch.

Take the quiz ›
9:16 Story / Reel · 1080×1920
The quiz funnel

Lead-generation angle — the entry point, not a product sell. Drives to the 3-minute Protocol Quiz that segments visitors and feeds the email sequences. Mechanistic framing ("histamine system"), clear of any allergy product claim. Cheapest, highest-volume top-of-funnel creative.

Reference — the system behind the directions

The Artemis brand, documented

The creative above is built on this. For the designer, it's the brand language to absorb before the bottle; for the team, it's just confirmation of what you already live. Skim it — the directions are the conversation.

02 — Palette

One palette, used with restraint

Cream and white carry 75–80% of every surface, deep teal holds the brand weight, gold is rationed to one or two elements per page — only ever on a dark background.

Foundation · 75–80% of every surface
Warm Cream
#FAF7F2
Primary page background
Warm Oat
#F0EBE3
Section separation
Soft Cream
#F9F6F0
Cards, soft callouts
White
#FFFFFF
Card surfaces
Brand surfaces · 15–20%
Deep Teal
#244B5A
CTA, hero & dark sections
Midnight Teal
#1A3540
Deepest accent, footer
Charcoal Green
#3D4543
Body text on light
Sage Green
#5B7B6A
Clinical-credibility accent
Accent · 3–5%, dark backgrounds only
Amber Gold
#CC9F53
CTA / eyebrow on dark — max 2/page
Dark Gold
#8A7424
Outline buttons on light
The gold rule
Gold never sits as text on cream — it fails contrast and reads cheap. Maximum two gold elements per surface, dark background only. When everything is gold, nothing is gold.
03 — Typography

One serif voice, one sans voice

Cormorant Garamond carries the soul — headlines, pull quotes, never below 24px. Montserrat does the work — body, labels, buttons.

Heading · Display
Cormorant Garamond · 600 / 500 italic
Decode.
Restore. Thrive.

Weight 600–700 · letter-spacing −0.01em · never below 24px. Italic 500 for the lyrical line.

Body · UI
Montserrat · 300 / 500 / 600

Practitioner-formulated for cellular regulation, immune intelligence and longevity — the same five botanicals since 2009.

Daily Cellular Support

Body 300 · labels 500–600 · ALL-CAPS at 0.12em tracking · never 700 for body.

04 — Color Schemes

Six pairings, not infinite choice

Every section is built from one of six pre-defined schemes. They alternate light into dark; gold lives in exactly one.

Scheme 1
Warm Cream
Button
Scheme 2
Dark Teal
Button
Scheme 3
Cream Cards
Button
Scheme 4
Dark Charcoal
Button
Scheme 5
Warm Oat
Button
Scheme 6
Amber Gold
Button
05 — Photography

Golden hour, botanical, unhurried

Editorial still-life: warm side light, shallow depth of field, real botanicals beside clean unbranded vessels. No stock-wellness clichés, no faces.

Editorial still-life: dropper, water, reishi and nettle in golden window light
Macro of two sage-green capsules on warm linen
Botanical flat-lay in warm tones

Existing brand photography. The portrait heroes in the directions above were generated in the same register.

06 — Voice

Warm authority

Scientific credibility, genuine warmth, spiritual depth where it earns its place. Lead with science; reveal spirit deeper.

The lines we use
  • Your Body's Original Code
  • Rooted in Nature. Refined by Science.
  • Decode. Restore. Thrive.
Where the line is — for ad copy
  • "Allergy relief" / "seasonal" / "sinus" as a product claim
  • Anti-pharma framing ("unlike pharmaceuticals…")
  • Fake urgency, countdown timers, scarcity
  • Cellular optimization, immune intelligence, body sovereignty
  • "Histamine balance" as mechanism / education